About Us

Welcome to Golden Rose South Africa, where we've illuminated South Africa's beauty landscape for the past fifteen years. Our journey has been one of discovery and acceptance, leading us to captivate audiences at conventions and fairs across the nation. From the glamorous Bridal Market to the meticulous halls of Make-Up Academies, our presence has resonated. Even television shows have eagerly embraced our products, adorning their presenters with the transformative essence of Golden Rose.

South Africa has been our canvas, and we've painted it with a wide spectrum of versatile and enriching products. As we navigate this dynamic market, we're primed to venture into the broader retail arena. At the core of our mission lies a commitment to making high-end quality products accessible to all.

Our products are emblematic of exceptional quality and serve as vessels for the latest innovations and trends in cosmetology. Our relentless pursuit of efficacy is evidenced by the endorsements of prominent dermatologists who work tirelessly to enhance and introduce innovative offerings.

Behind the scenes, our products undergo meticulous laboratory testing throughout the production process, ensuring a safe and luxurious experience for our customers. We take pride in declaring that no animals are involved in this process; our raw materials are sourced from diverse locations across Europe, converging in our European factory to create unrivaled, market-leading cosmetic products.

The Golden Rose line comprises an extensive range, designed to cater to the diverse skincare, cosmetic, and color needs of all women. We embrace cutting-edge technology and curate the finest ingredients, a testament to our pioneering spirit that often places us years ahead of our competitors.

At Golden Rose, our story is one of passion, innovation, and inclusivity. Join us as we continue to illuminate the path to beauty, where every face tells a unique story, and Golden Rose is here to enhance and celebrate it.

Al Zahraa Trading CC is the Official Distributors for Golden Rose in South Africa

About the Golden Rose Brand

Golden Rose, a multinational company with a rich history, was established in 1983. Renowned for its global presence, the brand has reached over 90 countries, earning the trust of millions of satisfied customers across five continents. This forward-looking and technologically advanced company has achieved worldwide acclaim for its unwavering commitment to quality, innovative design, and captivating product presentation, aligning with the trends of each era. With production and packaging facilities spanning an impressive 100,000 square meters, Golden Rose maintains the highest standards, housing state-of-the-art machinery and advanced equipment.

Every Golden Rose product undergoes meticulous testing throughout development, production, and filling stages. Routine reliability tests, including pH, viscosity, yeast, mold, appearance, odor, microbiological evaluations, and stability assessments, ensure consistent excellence. The brand adheres to the principles of Good Manufacturing Practices (GMP Standard). All product formulations are subjected to thorough clinical and dermatological examinations, without any form of animal testing. Golden Rose proudly joins the global roster of the non-profit organization PETA, championing cruelty-free practices. Our products are manufactured in facilities equipped with the latest and most sophisticated production machinery. Additionally, our products are free from Parabens and Gluten, with an extensive 99% of our product range meeting rigorous Vegan Friendly criteria, backed by all necessary certifications and declaration forms. For an impressive ten consecutive years, Golden Rose has earned the top honor for exports and maintained the highest standards in quality control. Our efforts are underscored by several esteemed certifications, including:

- ISO 9001:2015 Quality Management Systems
- ISO 22716:2007 Cosmetic-GMP
- ISO 45001:2018 Occupational Health and Safety Management Systems
- ISO 14001:2015 Environmental Management Systems
- HELAL/HALAL (MS 1500:2009)

At Golden Rose, our commitment to quality, innovation, and accessibility continues to propel us forward, shaping the world of beauty and inspiring countless women to celebrate their unique essence through the art of makeup. Join us on this journey to discover your true radiance.